untung99.art: Olivia Rodrigo Is the New Face of Glossier
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Cementing her status as a three-time Grammy Award winner after this year’s ceremony, singer Olivia Rodrigo is already embracing another win: becoming Glossier’s new brand ambassador.
Announced Tuesday on Instagram by both the brand and star in a Reels post—which has since racked up more than a million likes—Rodrigo has partnered with Glossier in the latest installment of the brand’s You Look Good campaign, which emphasizes enhancing natural beauty with minimal yet effective products.
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Glossier Olivia’s Favorites Set
“Today @oliviarodrigo becomes a new face of @glossier. I’d say ‘welcome’, but Olivia, you’ve been a Glossier girl for years—and, you’re basically a manifestation of our dream girl since 2014,” Glossier founder and CEO Emily Weiss shared on Instagram. “In our initial launch blog post we said, ‘Glossier is about living in—and embracing—the now, not the past, and not the future. It’s about fun and freedom and being OK with yourself today.’ Olivia gets it; she IS it. She reminds us all: You Look Good.”
For the campaign video, Rodrigo’s skin was prepped by celebrity makeup artist Katie Jane Hughes using Glossier’s hydrating After Baume cream. The singer’s makeup look also featured the brand’s Stretch Concealer in the shade G10, Boy Brow in Clear, Brow Flick in Brown, Lash Slick Mascara, and Pro Tip Eyeliner. Hughes also used Glossier’s Cloud Paint blush in the shade Puff, Haloscope highlighter in Moonstone, Solar Paint bronzer in Flare, and Ultralip sheer lipstick in Villa.
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“If I could send a note to the Glossier community, I’d say, ‘You look good exactly as you are. You’re just perfect, and don’t let anyone try to convince you otherwise,'” Rodrigo says on Glossier’s website. Prior to a formal announcement of their partnership, Rodrigo was seen wearing a full face of Glossier makeup to the 2022 Grammys, which was created by celebrity artist Lilly Keys.
Associate Beauty Commerce Editor
Tiffany Dodson is currently the associate beauty commerce editor at Harper’s Bazaar, where she specializes in trend forecasting, building relationships with major and emerging brands, and crafting shopping stories—from holiday gift guides to product road tests. Tiffany’s work has previously been featured in outlets like SELF, Bustle, and Teen Vogue, and she’s been quoted as a commerce and beauty expert in publications and platforms like The Business of Fashion and NPR’s Life Kit podcast.